If you have your own site, whether it’s an entertainment blog or ecommerce site, you need to know some online marketing.
“Build it and they will come” worked in Field of Dreams, but it won’t work with your website. You have to tell people what you or your site is about.
That’s easier said than done, especially if you have ZERO experience in marketing.
That’s where Google’s latest app, Primer, comes in.
This app offers lessons on four main categories: advertising, content creation, measurement and strategy. This allows you to pick the area you’re interested in and discard the rest.
I’ve been doing SEO for a few years and SEM has been this odd thing I’ve wanted to dabble with, but haven’t because I don’t know where to start. Primer can help with that.
The lessons within each category have a few exercises and are too the point. For someone without a marketing background, this app is a godsend as you won’t get bogged down by jargon.
If you’ve been doing marketing for a while, you might be bored with Primer as it starts with the basics. With new lessons added regularly, that might not be true for long.
This app takes topics and break them down into digestible 5-minute sessions. This won’t turn you into a SEM or Analytics master overnight, but it can point you in the right direction.
I like this app. It’s simple to use and covers topics I’m interested in. It’s fine right now, but I have concerns going forward.
I’ve had to refer to a few help sections for some of Google’s products. Depending on the topic, the help section started a few steps above where my skills are currently. That leads to a frustrating experience where the help doesn’t help.
As long as lessons cover the important parts, Primer can be a nifty tool to put in your back pocket.
Primer is available at iTunes or Google Play.