I tend to hate when iconic brands decide to freshen up their logo because in all honesty, they typically don’t get it right. I’m looking at you Facebook.
A little back story. I am a Google fan boy. I typed the rough draft of this on my Google Nexus 6 into Google Docs. When my company was bought out, I was thrilled to find out that they used Google instead of Outlook exchange for their corporate infrastructure. I don’t even own a copy of Microsoft Office anymore because of Sheets and Docs. Plus, I have a Google Wallet card in my pocket.
Thus, when Google decided it was time to change their look, it frightened me.
Google is coming off a huge announcement in creating Alphabet as a parent company and now they announce that they are changing the core brand’s identity. An identity that sits on a blank white page alone.
However, when this one came about I was thrilled. It took the iconic brand, kept a generally similar font but definitely more modern, and kept the brand’s core color scheme. The best part is it created a brand that is more easily identifiable with their mobile brand icons.
The new branding of the logo just seems to fit with the rest of their mobile identity better than the old logo. The color has been slightly tweak to match some of their brands a little better and the logo font seems to fit with the new material design look.
They lost the older feeling serif font and went with an ultra modern sans serif font. They didn’t reinvent the wheel by keeping the brand’s core iconic color scheme. Plus, they of course went ahead and tilted the “e.”
My only real complaint with the new logo is the “G” of the favicon. When it gets down to just the “G,” the five color color scheme seems a little much. Plus, it does seem pretty similar font wise to the Groupon favicon.
Don’t get me wrong, I realize that there is only so much that can be done about a “G” favicon, but these fonts are awfully similar. Google’s is a little thicker and the overhead arc cuts off a little shorter, but the fonts are hard to ignore.
All in all, this was a very solid redesign to an iconic logo. It is their biggest redesign in 16 years, but it still feels like Google.